Papercorn
Turning seasonal product demand into a more disciplined marketplace growth system
Overview
Papercorn had strong seasonal demand, but each commercial window required fast decisions about product priority, audience, creative, and budget. Satuklien brought those signals into one system so media investment could follow the clearest revenue opportunity.
Outcomes
recorded omnichannel sales
peak monthly sales
Demand moved faster than campaign planning
Seasonal peaks created opportunity, but product grouping, marketplace promotion, and media allocation were being read as separate decisions. The team needed a repeatable way to identify which products and moments deserved more budget.
Product signals became the media plan
Satuklien combined CPAS, prospecting, and retargeting with weekly Shopee performance evidence. Budget followed the products with the strongest commercial signal across Christmas, Chinese New Year, and Lebaran rather than relying on broad account-level averages.
“The strongest scaling decisions came from reading product demand and media performance together.”
